• Home
  • Tapping the Visual Cortex for Simplified Visual Design

Tapping the Visual Cortex for Simplified Visual Design

  • February 09, 2016
  • 11:30 AM - 1:00 PM
  • Bethel University, 5885 Ridgeway Center Pkwy #100, Memphis (near Poplar and I-240)

Registration

  • As an added benefit to your ASTD Memphis membership, you get the lowest rate available for our professional development events.
  • We always welcome those who are interested in training and development. Feel free to register as many guest as you like. Every guest must complete the contact information form.
  • Reserved for the lucky winners of our monthly drawing
  • Our way of saying "Thank You" and "Welcome" to new members of our chapter.

Registration is closed

The Visual Cortex is the area of the brain we use to process visual information. We can communicate an action or perceived affordance on a computer screen by applying simple visual techniques. The term, “less is more” is the key by allowing learners to use their imagination and experiences to complete the image or graphic and in turn results in higher retention.

Whether developing a PowerPoint presentation, a job-aid or an elearning course, as instructional designers we want our designs to be visually appealing and relevant. How much time do you spend hunting for images or that just right graphic? What if a few strokes of a pen or the arrangement of a few simple shapes could convey the same message more effectively? Having an understanding of the basic principles of visual communication you’ll be able to replace words with pictures.

We’ll discuss the visual cortex and how we use it every day to communicate. We’ll look at examples of perceived affordances, and how making subtle changes to your graphics can be a powerful companion to the instruction. We’ll also look at techniques for creating on-demand graphics following basic visual communication principles.

About the Presenter

Kevin Thorn
Chief NuggetHead and Owner, NuggetHead Studioz

Kevin ThornKevin is an award-winning eLearning designer with over 30 years’ experience in the training industry, with the last decade in eLearning. After retiring from the Army as a trainer, Kevin earned a Technology Management degree in pursuit of an IT career. When his interest in technology mashed with his passion for training, he found a new career in eLearning. Kevin’s experience in instructional design, storyboarding, eLearning development, LMS implementation, illustration, graphic design, storytelling, cartooning, and comics provides an awareness and knowledge to successfully work any eLearning project from cradle to grave.

ATD Memphis © 2017. All Rights Reserved                                                                                                                                

 

ATD Memphis Chapter 
4728 Spottswood Ave. #290 Memphis, TN 38117


Powered by Wild Apricot Membership Software